Duties:
1. ASO (App Store Optimization):
Development and implementation of ASO strategy for mobile applications,
including optimization of metadata, keywords, description and
screenshots.
Analyze and monitor key ASO metrics to continuously improve app
visibility in app stores.
Testing and optimizing elements of program listings to increase
conversions.
2. Software Promotion (Marketing):
Development and implementation of marketing strategies to promote the
software on various online platforms.
creating content plans, including articles, blogs, press releases and
other materials to promote the product.
Interacting with various marketing channels such as social networks,
advertising networks and bloggers to increase product visibility.
Analysis of the effectiveness of marketing campaigns and making
adjustments to optimize results.
3. PR (Public Relations):
Development and implementation of the PR strategy for the product,
including the creation of press releases, newsletters and materials to
attract attention to the product.
Interaction with journalists, bloggers and other representatives of mass
media to publish materials about the product.
Participation in creating and maintaining a positive image of the
product through various communication channels.
Requirements:
- 2+ years of ASO and/or software marketing experience.
- Deep knowledge of the main ASO tools and the ability to follow the
latest trends in the field.
- Experience in creating and optimizing content for mobile
applications.
- Knowledge of monitoring and analytics tools to measure campaign
effectiveness.
- Excellent communication and analytical skills.
- Experience in the field of PR and interaction with media
representatives will be an advantage.
- A creative approach to solving problems and the ability to work in a
team.
Conditions:
- Remote work with the possibility of a flexible schedule.
- Competitive salary.
- Opportunities for professional development and training.
Please indicate in your resume work experience and achievements in the
field of ASO and software marketing.